I am Google Ads certified and specialise in Google Shopping. I also have extensive experience with Facebook, Linkedin, Criteo, Instagram, Microsoft, YouTube, and Pinterest ads. With over 10 years of experience, I have managed a number of campaigns in a variety of industries, ranging from very small budgets to enterprise-level spend. I am responsible for creating campaigns that grew from £0 to £3.6 million within 4 years.

Affiliate marketing is more than just discount codes and cashback - it's partnership management. I take great pride in building lasting relationships so that your partners want to promote you. Want to know how I implemented an affiliate programme that created a new marketing channel and generated over £1.2 million revenue in the first 3 years for an e-commerce business? Get in touch!

If your customers can't find you, you don't exist. Generating organic visibility online is vital for any B2C or B2B business. My specialty lies in on-page SEO and I understand how to properly audit websites, perform keyword research, solve tech issues, and translate priorities to stakeholders. I'm comfortable with using Google Search Console, Google My Business and Bing Webmasters as well as AHrefs, SEMrush and Screaming Frog.

There are a number of social platforms out there, but do you know which ones are right for your business? I've been using Facebook since 2006 and have experience creating, managing, and developing paid social. I'm also experienced with Instagram, Pinterest, Linkedin and YouTube advertising and enjoy creating branded social content. From lead generation to re-marketing campaigns, I'm able to develop a bespoke strategy coupled with automating tasks to save time and money.

A large part of SEO requires content management and backlink building. This is why a content strategy is essential for any business. Likewise, the main message of your brand needs to tell a story. You don't have to just know the story, you have to understand it. From informational guides, pillar content, and brochures to enticing email subject lines and punchy social posts, I have a wealth of experience in copywriting, editing and blogging.

Did you know that almost 90% of UK shoppers use Amazon or that most sellers on eBay are from the UK? Marketplaces are an essential part of eCommerce and can be quite lucrative for your business. Despite the ease of buying on Amazon and eBay, selling as a business is not so straightforward. I have managed 8 international marketplaces and understand the strategies needed to increase market share in these channels.

I thrive on data and data analysis. I'm certified and experienced with using Google Analytics, Google Data Studio, and Google Tag Manager. My favourite subreddit is r/dataisbeautiful and I love nothing more than visualising analytics in graphs and spreadsheets. I enjoy working with project management tools such as JIRA , Asana, and Monday. Naturally, I have experience with AB and multivariate testing with AB Tasty, HotJar, Microsoft Clarity and Crazyegg. You can't improve conversion rate without delving into behaviour analytics!

I’m passionate about crafting impactful email campaigns from the ground up and developing sophisticated automations and workflows. With experience in nurturing cold leads and contributing to lead generation funnels, I’m proficient in using platforms like HubSpot, Brevo, Apollo, Klaviyo, Shopify, and Microsoft Dynamics 365. Whether I’m promoting a webinar or event, showcasing a new product collection, or enhancing customer retention, I take pride in creating engaging, personalised customer journeys that resonate.

Though I have a strong affinity for numbers and data, my true passion has always been in the creative arts. I’m skilled in using Canva and Photoshop to design content for social media, emails, brochures, and website banners. Comfortable working with both static imagery and video content, I also have experience in voice-over work. Feel free to explore my portfolio below for samples, or contact me if you’d like to see more specific examples.